Recently, a market
research that support to baby care product in Taiwan expansion is ongoing.
Fortunately, we got
Euromonitor database on market size and forecast trend on most topics.
To verify the data
is the next step we should do, however, the desktop research end up with few
quantitative information on overall market and not to mention further deep down
to each segments.
In the end, we
tried using price x volume to verify the overall market size and say the
figures provided by Euromonitor is reasonable.
Through this, I am
thinking what would it be if there is no Euromonitor data and what is the YSP
Solidiance position within this consulting industry.
Definitely we can
not and should not compete with market survey companies, who has more
established channel for information collection.
How to utilized
their data and combine with our strengths to provide more value added output is
what I should think about.
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